Introducing the Natwivity (Twitter Nativity)
This Christmas, parents and grandparents will attend their childrens’ schools to watch their miniature shepherds, angels and inn keepers perform the Nativity story. This traditional retelling remains a huge part of Christmas in the UK and, for many, will be the only time they hear the Christmas message.
But many others – particularly those in their teens, 20s and 30s who are yet to have children – won’t have this opportunity. This is the internet generation, and although they are unlikely to cross the threshold of a school, they do spend a considerable amount of their time online.
The Natwivity (the Twitter Nativity) takes advantage of social media’s unparalleled capacity to engage people as they go about their everyday life to re-tell the Christmas story in a fresh, personal way. Available on Twitter and Facebook, people will be able to pick up the ‘tweets’ online in their homes, in the high street using their phones and at work.
The Natwivity will give this famous story an immediate, real-life feel, transforming them from people 2,000 years ago to friends of the user, who are going through the drama now. Followers will be able to read Mary’s angst as she tries to come to terms with the birth of her child, and hear from the stunned shepherds after their encounter with an angel.
Each 140-character entry will be a thought or comment from Mary, Joseph, collective wisemen and shepherds, with further entries from Herod, an Inn Keeper (and his wife) and friends of Mary and Joseph.
The project aims to…
- Reinforce the story of Christmas
- Allow the 21st century audience to engage with the story in a new way
- Create a space for Christians during a cluttered time of the year to remember the story
- Create a way for Christians to engage their friends with the story in a thought-provoking, yet fun way