I’m a big fan of Easter. No really, I am. But this year I’m feeling a bit grumpy about it. It all started about two weeks ago, and has been building since then. Let me try to explain why:
I’m also a big fan of Twitter. I find it an incredibly useful tool for connecting with people who have shared interests and discussing said interests. I use it to learn from others, to reflect with them, and to interact on a whole number of things. This year Easter & Twitter have aligned – or perhaps collided.
It’s Passover week in 1st Century Jerusalem. A bustling throng of Jewish pilgrims have gathered in the city. But this year a preacher/carpenter from Nazareth is set to turn the tables of history – right before their eyes. This is the Easter story and this is your cue.
By Tweeting your story, the Easter(LIVE) website allows you to showcase your very own Passion Play. Be it a historical and Biblical account or a poetic, visual, musical or creative retelling – it’s up to you. It’s a chance to explore, to learn and be creative. Give it your personal stamp, bring it to life and share it with everyone.
So they’re encouraging people to send out their own version of the Easter story, using Twitter as the underlying tool, and collating the tweets into a user profile on the Easter(LIVE) website. Last year they took a slightly different approach which I encouraged our Church to support, and I found very helpful & valuable. Everyone was encouraged to follow the @easterlive account on Twitter, and they published a retelling of the story to anyone who was following. I thought this was a fantastic idea, and was well executed (similar to the Christmas story being told through the Natwivity project).
There’s a lot about this project which I love
- anything which gets people hearing & talking about the Gospel has to be a good thing
- I love that the story is being retold from different perspectives – some people will be writing their account with their own friends, family, community, context in mind which is really important
- it is encouraging people to reflect on an “old” story in a new way
- and as a recovering techie, I love the fact that they’re making great use of an existing & popular tool (Twitter)
But I have number of issues with it too:
One gripe is that a number of the people I follow on Twitter have signed up to the project. So they’ve been busy developing the characters through whom the story will be told, and carefully crafting their updates, waiting for the launch today (Palm Sunday). When I read about the project I quickly realised that this was going to have an impact on my Twitter feed. With approx 10-15 of the people I follow having signed up, and with one or two of them having mentioned that they have 120-160 updates “ready to go” during Holy Week, I was bracing myself to be inundated with Easter(LIVE) tweets. Since midday approximately 70% of the tweets in my Twitter feed have been #EasterLive updates (of course, that represents a great success my the project’s organisers to get people involved). Initially I feared that my general use and experience of Twitter would be negatively impacted by an abundance of EasterLive updates. It’s still less than a day into the project, but so far, that fear has been realised. That’s a bit of a selfish gripe though – who am I to moan if my experience of Twitter is impacted, when potentially thousands of people will hear the Gospel message?
I may also sound like a bit of a hypocrite as I’ve said it must be a good thing to tell the Gospel story in a new way and encourage people to reflect on it (some for the first time). But I want to question just how useful it will be for people to hear the Gospel told from multiple perspectives, in multiple styles, and each of them crossing over the other. How easy will it be for someone to follow the story for the first time? How helpful will it be at helping someone reflect on the story in a new way, when it’s actually presented in a number of new perspectives all at once? Only time will tell.
Personally I haven’t signed up to join the EasterLive project, not out of protest, but due to a lack of creativity (and time) on my part. Instead, I’ve signed up to a project called “The Passion Experience” which is using a similar approach to that of EasterLive 2010. It is also a retelling of the Easter story, and uses Twitter as it’s underlying vehicle. For me it seems to involve most of the positive aspects of Easter(LIVE) without the negatives.
What do you think?
- Am I being selfish?
- Is it confusing to retell the same story from multiple perspectives at the same time confusing?
- Do you feel the approach taken by Easter(LIVE) this year is effectively spamming Twitter?